Blue Square SEO

Online Branding For Small Business Owners If you stop to think about branding, and look beyond the fact that the buzzword is often overused in just about every marketplace, you’ll realize that effective branding is all about letting customers know who your company is, what it does, and exactly how you do it. Online branding helps you create a niche for yourself in the global marketplace. It’s the best way to tell anyone who might have even the slightest interest in your company everything they need to know, in the best way possible. Why Online Branding Works Simply stated, online branding works amazingly well because everyone from Grandpa Joe to your ten year old cousin in Idaho is online. Even people who aren’t online very often know they can find specific facts very quickly, with just a simple click or two of the mouse. Even better, people are more comfortable than ever with the process of interacting and spending money online. So, if your company does not currently ...

Email Marketing Tips : Driving In Traffic To Your Website Email Marketing Tips For Small Businesses It doesn’t matter how big or small your business is, local or multi-national, you should be using email marketing as part of your business marketing strategy. In this part 1 of 2, I will share with you some simple email marketing tips that will help your business. An email list is a great way to create a continuous stream of income for your local business because you can automatically communicate with a targeted list of people over and over again without starting the whole sales process from scratch. But how exactly does one build that coveted email list? First one needs to drive traffic to your squeeze page and secondly one needs to get them to sign up on that squeeze page. Here are ways to drive traffic to your squeeze page: Social media – you can drive your Twitter and Facebook followers to your squeeze page through your tweets or your business’s fanpage. The wond...

High Authority Backlinks Improve Your Small Business Website’s Ranking Backlinks are an important part of SEO , but just not any backlink will do. The quality of your backlinks is definitely more important than the quantity. Two quality back link will boost your rankings more than four poor quality backlinks. Click here to learn what a “backlink” is. High authority websites with a high page rank are respected by search engines and they place greater value on backlinks from them. Here are sources of high authority websites your local business can link to: Government sites . These are sites with a .gov domain name. These sites would work well if your business services government agencies as your association with them would provide an open door to getting listed or mentioned on their sites which would help your business website capture that all important high quality back link. Educational sites . These are sites ending in .edu and are a good option if your business has ...

Internet Marketing : Is Your Business Using It? Watch the following video to learn more about internet marketing for small business and discover why you need it. Is your business struggling to get new customers? If old methods of marketing are not working for you, you need Internet Marketing. 85% of people find businesses by searching online with their favourite search engine. Your potential customers are searching for products or services that you provide every single month. BUT they can’t find you! What is Internet Marketing Are the following are part of internet marketing and can help small businesses like yours. Video Marketing YouTube now has over 3 Billion views every single day! Click the following to learn more about video & YouTube marketing . Social Media Marketing If Facebook was a country, it would be the 3rd largest country in the world! Click the following to learn more about Social Media Marketing . Mobile Marketing 90% of SMS Messages are read within 3 minut...

This short video will help you create and set up a Google Plus account. If you own a business, especially small business owners, then creating and setting up a Google Plus account, if you have not already, is something you should really consider. Why? Because Google is merging their products with Google Plus. A good example of this is with Google Places. Google Places, the local business directory, has now been transformed in Google Plus Local. Watch the following video to learn more… Google Plus Local will enable business owners to communicate and engage with their customers and potential customers. Google Plus is Google’s Social Media tool. It allows you to post updates, these could be promotional offers, hints, tips and advice, videos, product and service reviews, the list is as limited as your imagination. If you and your business needs help with creating and setting up a Google Plus account, you need to call us on 01689 602 248 or check out our websites: If you found th...