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Matt Cutts : How Should I Address a Small Duplicate Content Issue?

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In this video by Matt Cutts, answers the question “If you had to deal with short-term duplicated content on a news site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter?” by Computerklaus, São Paulo, Brazil Video Transcription Matt Cutts: We’ve got a question from ComputerKlaus who asks, if you had to deal with short term duplicated content on a news site, perhaps publishing a story on two different URLs over one day, what would you do in order to avoid any penalty from a duplicate content filter? I’m assuming this is white hat, high quality news publisher and you have short term duplicate content that you really don’t want to have, but maybe there’s a shooting or something. You have breaking news. One thing that you can do is use the Rel Canonical tag because even if you have multiple copies of a short story, you’ll be dividing the page ran...