Blue Square SEO

Converting Website Visitors To Customers: Persuasive Copy Counts! How to Convert Web Visitors To Customers In these web design tips for small businesses yo will learn how to convert your website visitors to become actual customers. When you first built your website, or had someone build it, you probably had high hopes. After a while, you notice traffic starting to drop, so you decided that it was time to revamp your site and add some fresh content. The question is, how do you convert site visitors (traffic) to customers? The answer, my friend, is with that good old sales trick: Persuasion . Effective Persuasion 101 Every page of your site, and every element of your site, needs to draw your visitor in. You want to be intriguing, and you want to offer them something useful. To do that, you need to do some very specific things. First, assume that your visitors are brand new. They don’t know anything about your business. It doesn’t matter if you own the most popular game in to...

Google Webmasters Reveal What is Good and What is Bad in SEO In their latest video, the Google Webmasters team talk about the best practices and common mistakes in SEO at present. In the video below you will learn SEO tips on how to improve your web site’s appearance in search results. The 3 topics they cover are: Mobile Multi-regional and multilingual sites Monitoring your site for spam The Best Practices and Common Mistakes in SEO Video More SEO Tips Videos You can find more videos on SEO Tips and other internet marketing hints and tips for small and medium sized businesses by going to Blue Square Management’s YouTube Channel , alternatively click here to subscribe to our channel and receive notification on the latest videos. SEO Tips : Discover The Best Practices and Common Mistakes in SEO

The Secret Business Marketing Tip YouTube Online Video Marketing For Small Business In this short but extremely important “business marketing tips” article, you will quickly discover the secret to getting your business website to the first page of Google and to stand out from your competition. Achieving first page ranking on Google’s search page results doesn’t need to be as daunting as people make it out to be. A well kept secret to rocketing your site to the very top rankings is by posting optimized videos about your local business’s products and services to YouTube or any other video sharing site. One of the things I have often repeated is to give Google what it wants and it will reward you. In other words, use the way Google works to your advantage. Here’s how Google works in ranking videos versus text content. For keywords that have video results, Google gives video pages in its index a better chance of appearing in the top results than text pa...

Small Businesses Can Use Twitter   Twitter For Business In this article we will look at the advantages and disadvantages of using Twitter to market your local business so that you can be aware of what you are signing up to if you decide to use this social marketing medium. You can learn more about Twitter for small business marketing by clicking here . Pros of Using Twitter For Business Marketing Twitter helps you to find your exact target market and those are people who are genuinely interested in what your business is about and its products or services. Twitter allows you to connect and engage with your customers on a really personal level. The interaction is casual and continuous and gives your business a real face and voice to people. This is known as conversational marketing Twitter provides your customers the platform to give you valuable feedback. It’s so much easier for them to tweet those 140 characters from the comfort of wherever they are than fil...

8 Video SEO Tips To Optimize Your Local Business Videos Video SEO Tips For Small Businesses Video marketing is a powerful medium to use to market your local business, especially if your products or services are best represented in an audio-visual manner. For example, a landscaping business would find videos as the best way to show a garden makeover compared to using an article or report. However, video marketing should also be geared to please search engines so that your videos achieve higher search engine rankings. how to get youtube video ranked high on search engine Here are 8 important video SEO tips that show you how to optimize your videos on a video sharing site, such as YouTube and on your business website, as well as how to get YouTube videos ranked high on search engine . 1. Title  - use your business’s primary keyword in the title of your video. For example if your keyword is ‘plant roses’ then your title could read “How to Plant Roses in Spring...

How to Get Your Customers to Open Your Local Business Emails by Using these Email Marketing Tips Email Marketing Tips For Small Businesses “The money is in the list.” Almost everyone marketing online repeats this statement over and over again, but in reality the money is in the list only if people actually open your emails. If your subscriber doesn’t open his mail, your business will not make a sale. The average person gets around ten emails a day and if he has multiple email accounts or forgets to open his emails for a couple of days, then he is  in all likelihood going to be staring at an Inbox full of over 20 messages. Considering these facts, why would he open your business email and not those from others? Not sure what email marketing is, click here to learn the definition of email marketing. The secret to getting your emails opened is found in the title and first line of your message. These are the two parts of your message people see first as they scan the...

High Authority Backlinks Improve Your Small Business Website’s Ranking Backlinks are an important part of SEO , but just not any backlink will do. The quality of your backlinks is definitely more important than the quantity. Two quality back link will boost your rankings more than four poor quality backlinks. Click here to learn what a “backlink” is. High authority websites with a high page rank are respected by search engines and they place greater value on backlinks from them. Here are sources of high authority websites your local business can link to: Government sites . These are sites with a .gov domain name. These sites would work well if your business services government agencies as your association with them would provide an open door to getting listed or mentioned on their sites which would help your business website capture that all important high quality back link. Educational sites . These are sites ending in .edu and are a good option if your business has ...

Converting Lists Into Cash With Email Marketing Tips When I think of ways to get my email list subscribers to click my links and take action that will generate sales, I often remember the saying that goes “you can take a horse to water, but you can’t make it drink.” That analogy is so true in email marketing because you can have a list with thousands of people on it, but that does not mean anything unless you’re able to turn that list into hard cash when you need to. Here are ways to get people to take action Give them clear cut calls to action. This might seems obvious but unless you tell people to take specific action, they won’t. People often need to be taken by the hand and shown exactly what they need to do. You therefore need to include action sentences such as: Click here, Buy Now, Place your Order Here, Click this link, Here’s how to get your product. Provide money back guarantees. These put your prospects at ease and give them confidence to...

4 Reasons to Choose the Right Keywords for Your Local Business Keyword Research A common mistake business owners make when choosing keywords is adopting a hit and miss technique. They don’t really take time to research for the right keywords that will make the difference between the success or failure of their websites. It is no surprise therefore that 95% of people who try to make money online fail in their efforts. Here are 4 important reasons to choose the best keywords for your business: Quality traffic. The right keywords will bring your site the right sort of traffic which is people who are searching for exactly the same information that your website is all about. You would rather have relevant traffic of 500 people per day than a chaotic and irrelevant crowd of 5000 people. Moderate competition. The best keywords to choose are those that give your business a high chance of ranking highly in search engines against fewer websites. By using the right combination of keywords ...