Blue Square SEO

In this video by Matt Cutts, answers the question “If you had to deal with short-term duplicated content on a news site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter?” by Computerklaus, São Paulo, Brazil Video Transcription Matt Cutts: We’ve got a question from ComputerKlaus who asks, if you had to deal with short term duplicated content on a news site, perhaps publishing a story on two different URLs over one day, what would you do in order to avoid any penalty from a duplicate content filter? I’m assuming this is white hat, high quality news publisher and you have short term duplicate content that you really don’t want to have, but maybe there’s a shooting or something. You have breaking news. One thing that you can do is use the Rel Canonical tag because even if you have multiple copies of a short story, you’ll be dividing the page ran...

Google: Manipulate Links In Advertorials And You’ll Be Penalised Matt Cutts, Google’s head of web spam, posted a video (see below) stating Google’s position on using advertorials to manipulate Google’s search results. Basically, if you are using follow links in your advertorials, you MUST make them “ nofollow ” links. If you don’t, on your head be it! Here is a transcript of the above video: So let’s start with the easiest stuff, editorial content. That’s the meat and potatoes of whatever you’re writing. If you’re a blogger, it’s the primary stuff you’re writing about. If you’re a newspaper, it’s the news articles that you publish, online or in your newspaper. I think people have a pretty good sense about what editorial content is. So how about advertorial content or native advertising? Well, it’s advertising. But it’s often the sort of advertising that looks a little closer to editori...