Blue Square SEO

The Pros And Cons Of Using Twitter To Market Your Local Business This article and video looks at the advantages and disadvantages of using Twitter to market your local business so that you can be aware of what you are signing up to if you decide to use this social marketing medium. Twitter Marketing tips Video Pros 1. Twitter helps you to find your exact target market and those are people who are genuinely interested in what your business is about and its products or services. 2. Twitter allows you to connect and engage with your customers on a really personal level. The interaction is casual and continuous and gives your business a real face and voice to people. This is known as conversational marketing 3. Twitter provides your customers the platform to give you valuable feedback. It’s so much easier for them to tweet those 140characters from the comfort of wherever they are than fill in a feedback form. Your local business can get firsthand reviews in real time enabling you to...

Online Branding For Small Business Owners If you stop to think about branding, and look beyond the fact that the buzzword is often overused in just about every marketplace, you’ll realize that effective branding is all about letting customers know who your company is, what it does, and exactly how you do it. Online branding helps you create a niche for yourself in the global marketplace. It’s the best way to tell anyone who might have even the slightest interest in your company everything they need to know, in the best way possible. Why Online Branding Works Simply stated, online branding works amazingly well because everyone from Grandpa Joe to your ten year old cousin in Idaho is online. Even people who aren’t online very often know they can find specific facts very quickly, with just a simple click or two of the mouse. Even better, people are more comfortable than ever with the process of interacting and spending money online. So, if your company does not currently ...

8 Video SEO Tips To Optimize Your Local Business Videos Video SEO Tips For Small Businesses Video marketing is a powerful medium to use to market your local business, especially if your products or services are best represented in an audio-visual manner. For example, a landscaping business would find videos as the best way to show a garden makeover compared to using an article or report. However, video marketing should also be geared to please search engines so that your videos achieve higher search engine rankings. how to get youtube video ranked high on search engine Here are 8 important video SEO tips that show you how to optimize your videos on a video sharing site, such as YouTube and on your business website, as well as how to get YouTube videos ranked high on search engine . 1. Title  - use your business’s primary keyword in the title of your video. For example if your keyword is ‘plant roses’ then your title could read “How to Plant Roses in Spring...

Email Marketing Tips : Super Squeeze Pages Email Marketing Tips Using Squeeze Page Email marketing is a very cheap way to generate sales for your local business as you can use your email list for successive marketing campaigns without going back to the drawing board to get new prospects. In our previous article, we tackled how to drive traffic to your squeeze page and in this article we will look at how to create a compelling squeeze page that gets people to sign up to your list. Click here to learn what a “squeeze page” is. As you know, a squeeze page is designed specifically to get people to opt-in or sign up and there are some simple ways to increase your conversion rates. No distractions – a common mistake is to try and put too much information on your squeeze page but this only distracts your prospects and lowers opt-in rates. The only information that should be there is a clear message for just the name and email address of the prospect in exchange for the free...