How to Spy On Your Local Business Competition Part 2 : Using Quantcast
Use QuantCast To Find Out What Your Competition Is Doing If you have been struggling to improve your rankings and wonder why your competition always seems to outrank you, there are resources available that will unmask their strengths and weaknesses. In this article we look at how to do this using Quantcast as a competition analysis tool. Learn more about what Quantcast is here . The beauty of Quantcast is that it offers your local business great insight into the demographics of your competition. Demographics reveal the characteristics of your target market so that you can customize your marketing to reach out to them. To get you started, go to Quantcast.com and type in the website address of your competition in search box at the top of the page. Quantcast will then show you some interesting information: 1. Traffic The estimated monthly number of visitors per month in the United States. You can also view the number per day or week and the trends over 1 month, 3 months, 6 months and 1 ...