How to Spy On Your Local Business Competition : Part 3 Using Alexa
Using Alexa For Competition Analysis Competiton Analysis Tool Using Alexa A final resource that helps you spy on your local business competition is the website called Alexa. Alexa is most popular for its ability to rank websites based on traffic flow. Go here to learn more about Alexa. Go to Alexa.com and type in your competitors website address in the search box and you will be given the following data upfront: Alexa traffic rank Traffic rank in the US Number of sites linking into the website To get more detailed information, click on the ‘get details’ button and you’ll uncover more secrets about your competition such as: A brief summary of the products or services they offer, the percentage of traffic that comes from search engines, the number of years the site has been in operation, the demographics of the visitors they appeal to, how long each visitor takes on average on each pageview and to the site in total. In-depth analysis of various categories such as: Traf...