Blue Square SEO

Using Alexa For Competition Analysis Competiton Analysis Tool Using Alexa A final resource that helps you spy on your local business competition is the website called Alexa. Alexa is most popular for its ability to rank websites based on traffic flow. Go here to learn more about Alexa. Go to Alexa.com and type in your competitors website address in the search box and you will be given the following data upfront: Alexa traffic rank Traffic rank in the US Number of sites linking into the website To get more detailed information, click on the ‘get details’ button and you’ll uncover more secrets about your competition such as: A brief summary of the products or services they offer, the percentage of traffic that comes from search engines, the number of years the site has been in operation, the demographics of the visitors they appeal to, how long each visitor takes on average on each pageview and to the site in total. In-depth analysis of various categories such as: Traf...

Use QuantCast To Find Out What Your Competition Is Doing If you have been struggling to improve your rankings and wonder why your competition always seems to outrank you, there are resources available that will unmask their strengths and weaknesses. In this article we look at how to do this using Quantcast as a competition analysis tool. Learn more about what Quantcast is here . The beauty of Quantcast is that it offers your local business great insight into the demographics of your competition. Demographics reveal the characteristics of your target market so that you can customize your marketing to reach out to them. To get you started, go to Quantcast.com and type in the website address of your competition in search box at the top of the page. Quantcast will then show you some interesting information: 1. Traffic The estimated monthly number of visitors per month in the United States. You can also view the number per day or week and the trends over 1 month, 3 months, 6 months and 1 ...