Matt Cutts : Do Not Manipulate NoFollow Links In Advertorials [Video]
Google: Manipulate Links In Advertorials And You’ll Be Penalised Matt Cutts, Google’s head of web spam, posted a video (see below) stating Google’s position on using advertorials to manipulate Google’s search results. Basically, if you are using follow links in your advertorials, you MUST make them “ nofollow ” links. If you don’t, on your head be it! Here is a transcript of the above video: So let’s start with the easiest stuff, editorial content. That’s the meat and potatoes of whatever you’re writing. If you’re a blogger, it’s the primary stuff you’re writing about. If you’re a newspaper, it’s the news articles that you publish, online or in your newspaper. I think people have a pretty good sense about what editorial content is. So how about advertorial content or native advertising? Well, it’s advertising. But it’s often the sort of advertising that looks a little closer to editori...